Contact The MarketingSavant Group for event and ticket information.
Tuesday, January 27, 2009 from 8:30 AM - 4:45 PM (CT)
What’s Your Marketing Stimulus Plan?
Innovative Marketing Strategies for Thriving in the Downturn
Event Summary:
The MarketingSavant Group of Green Bay invites you to attend the Marketing Stimulus Plan Boot Camp, a one-day in-depth workshop that will jumpstart or revitalize your marketing efforts in these tough times. The best companies don’t cut marketing spend in a downturn, they do the opposite. They know that even the toughest market conditions still provide plenty of opportunity.
Attend this one-day workshop to refine and revitalize your marketing strategy to help you swim upstream during the recession and position your company for long-term success.
Marketing managers, sales professionals, business owners, and executives within small to medium sized companies responsible for sustaining profitability and striving growth in a downturn will learn how to:
It’s been said that “Every adversity carries a seed of equal or greater benefit.” This program will help you and your business find the silver lining in those dark clouds by adopting creative, compelling, and low-cost/high-return marketing strategies. We’ll discuss and learn new ways to devise new strategies to overcome economic turmoil, and execute new tactics to win, sustain and grow new business.
Bonus Item for Attendees:
All attendees will receive a copy of Marketing in a Downturn: Recession-Proof Strategies for Smart Marketers,
a 90-page e-book featuring over 25 interviews with leading marketers,
consultants, managers and business owners sharing their most effective
marketing strategies for remaining profitable and sustaining growth
during a downturn.
Who Should Attend?
You’ll Walk Away With:
Interactive Exercises:
Program Schedule:
7:45-8:30AM REGISTRATION AND NETWORKING
8:30 - 9:15AM FACTS ON THE VALUE OF MARKETING DURING A DOWNTURN
Now is the time to separate myth from fact on what it takes to survive and thrive in a downturn. We’ll call on recessionary marketing research from the 1920’s to the 1990’s to glean insights on how successful marketers innovated, changed and thrived to emerge stronger and with greater market share than ever.
9:15 - 9:45AM THE NEW PLAYBOOK FOR MARKETING IN A RECESSION
Before we embark on the path to recession resistant marketing, we’ll set the stage with a framework that you can use to guide you marketing decisions, budget discussions and recessionary marketing strategy. Based on leading research from McKinsey & Company, AdAge and other thought leaders, this playbook will serve as your roadmap through the rest of the day.
9:45-10:00AM BREAK
10:00-11:00PM HOW TO THINK ABOUT PRICING AND BUDGETING IN A DOWNTURN
There are simply some things that all marketers must do during a downturn. In this section we’ll cover the essentials of how to think about pricing, discounting and coupon strategies on a downturn along with some essential discussion on budgets and marketing spending. We’ll review case examples of what leading marketers from all industries have done in recessions and learn from their results.
11:00-12:00PM DIGITAL AND EMERGING MARKETING STRATEGIES IN A DOWNTURN
Digital-centered and social media marketing certainly has a mass appeal, but there’s much more to these new age tools than just their modern day buzz worthiness. There is real value in shifting a portion of your marketing budget and efforts to the digital realm. We’ll cut through the clutter and lay out clear strategies for making the most of todays most popular and effective digital marketing tools like blogs, social networks, online advertising, and search engine marketing to help you achieve a rapid return on investment.
12:00- 12:45PM NETWORKING LUNCH
Connect with your colleagues and share insights with each other on how to market your way through these tough times.
12:45-2:45PM RECESSIONARY SURVIVAL TACTICS: WHAT’S WORKING AND WHAT’S NEXT
We’ll call on the collective wisdom of over 100 articles, whitepapers and recent interviews with real-life marketers and business owners on what’s working today, how it’s working and uncover dozens of ideas, tactics and strategic options that you may not have thought of that could be just the ticket to jumpstart your marketing brain and lead to marketing success in the 2009 recession.
2:45-3:00PM BREAK
3:00-3:450PM OFFBEAT MARKETING: FRUGAL AND CREATIVE WAYS TO GAIN MARKET SHARE IN A RECESSION
What is marketing if we don’t have some fun, right? In this section, we’ll review a host of intriguing case studies of ordinary marketers who have done some extraordinary things in tough times to break into new markets, pursue their competitor’s customers, win market share and have a good time in bad times.
3:45-4:30PM PUTTING IT ALL TOGETHER: THE RECESSIONARY MARKETING ROADMAP
During this session, we’ll take everything we’ve learned today and create an individualized 90-day marketing roadmap.
4:30-4:45PM REFLECTIONS ON MARKETING IN A DOWNTURN: DISCUSSION AND Q&A
Before we depart, we’ll engage in an interactive Q&A and problem solving session with the speaker and audience that will help everyone attending to learn by example, get answers to their questions on marketing in a recession and leave with action-oriented objectives to put the day’s learning to work immediately upon returning to the office.
Time permitting; we may also leverage this time to conduct a series of “Marketing Makeovers” with some of the participating companies in the audience. We’ll dive deep into specific, emerging or hypothetical marketing challenges where recessionary marketing tools and tactics will provide a competitive marketing edge, illustrating precisely how the concepts discussed throughout the day can be applied to individual marketing challenges.
4:45PM EVENT END
All MarketingSavant Group workshops and seminars are prepared and delivered by Dana VanDen Heuvel, an award-winning marketing blogger, author of the American Marketing Association’s Marketech ’08 Guide to Marketing Technology and Guide to Social Network Marketing and the creator of the AMA’s TechnoMarketing training series.
Dana is a widely recognized expert on thought leadership marketing, social media, blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks at over 50 events each year on these and other marketing topics.
In 2003, Dana founded BlogSavant, one of the nation’s first weblog and social media marketing consultancies. He currently runs The MarketingSavant™ Group, a thought leadership and social media marketing consulting and training firm that helps marketers leverage emerging marketing tools and technology to reach and keep customers.
 |
View other The MarketingSavant Group events |
 |
Contact the Host |
 |
Subscribe to receive notifications of future events by this host |
Email
Facebook
Twitter
LinkedIn
MySpace
Digg
del.icio.us
Reddit